Home Feature Breakdown Targeting suggestions

Targeting suggestions

Last updated on Apr 28, 2025

If you are not sure where to start with picking Targets, Nitreo can help. Our Targeting Suggestions are built to make it easier for you to find accounts that are already pulling results for others in your niche.

You still pick your Targets, Nitreo just makes it a little easier to point yourself in the right direction from the start.

How Targeting Suggestions work

When you start adding Targets inside your dashboard, you will notice suggested ones showing up automatically.

Nitreo looks at broad engagement patterns across similar accounts and matches suggestions to the category you fall under. We detect your general niche when you sign up, so the recommendations are already filtered to fit where you are starting.

If the suggestions seem off or you shift your focus, you can update your account category at any time inside your dashboard. After you do that, your Targeting Suggestions will refresh to match the new direction.

Worth mentioning

You do not have to switch anything on — suggestions are part of the system by default. But there are a few small things worth knowing:

  • Suggested Targets are ranked based on how often they lead to followbacks

  • Location is not factored in, so you might see accounts from outside your desired location

  • Instagram decides how account categories are grouped, which means some niches have a lot more suggestions than others

  • New suggestions get added over time, so it is a good idea to check back when you are updating your strategy